THE PROJECT “THE WORKS OF LEONARDO DA VINCI TALK FOR EXPO” AWARDED BY PRESIDENT NAPOLITANO

Yesterday, June 25, at the CNR in Rome President Napolitano National delivered the Award for Innovation for the tourism sector.

The prize was awarded to Mobile People Italia for the project “The Works Leonardo da Vinci speak for the Expo” developed for the Pinacoteca Ambrosiana, with the following motivation:” for having strengthened in an innovative and effective way – through the application of NFC technology and criteria which can be adopted in a wider context – the interaction between the works on display and visitors, making the latter potential active promoters of culture an effective incentive for immediate purchases of goods and services related to the cultural visit. “

Read the news on the site of confcommercio:

http://www.confcommercio.it/ko/-/quinta-edizione-del-premio-nazionale-per-l-innovazione

Read on the site of the Quirinale:

http://www.quirinale.it/elementi/Continua.aspx?tipo=Foto&key=28323